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The Point logo

Brief

Create a logo for a sustainable Cornish clothing and accessories brand.

Tools and process

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Illustrator, concept sketching and stakeholder collaboration; developed logo concepts, refinements and brand guidelines.

Outcome

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A refined and practical identity that reflected the brand’s local roots and sustainable ethos. The final logo performed effectively across digital applications, print materials and embroidered merchandise, establishing a strong foundation for future growth.

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© 2026 Liana Phillips. All rights reserved.

 

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