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Tools and process
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Illustrator, InDesign and Photoshop; refreshed brand assets, created isometric illustrations and developed multi-channel event collateral.
Outcome
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An attention-grabbing event identity that united the MacAD.uk community around a refreshed brand. Applied consistently across signage, presentations, social media, merchandise and a comprehensive printed guide, the identity enhanced the attendee experience while elevating the professionalism and recognition of the event.
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