Black Friday email

Brief

Create a visually impactful email campaign for Jigsaw24's Black Friday promotions.

Tools and process

Illustrator, Photoshop and HTML; created animated product visuals and responsive email assets.

Outcome

A distinctive Black Friday campaign that stood out from traditional promotional emails. The animated creative adapted effectively across email and web channels, creating a consistent campaign experience and increasing visibility of promotional offers.

Black Friday email being viewed on an iPad

Animated gif in the style of a kaleidoscope

Initial static designes for the animated gif featuring line icons fo different products such as camera tripods and hard drives

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